After launching the EMI scheme, Samsung has announced that it will offer 15-per cent cash back on its flagship "Galaxy" range, as it tries to induce customers to upgrade to high-end phones.
Asim Warsi, Vice-President (Mobile), Samsung, said, "The strong success that we are garnering with zero per cent finance-based offers encouraged us to offer the 15-per cent cash back offer with Standard Chartered and ICICI Bank."
The offer will be valid on Galaxy Note 2, Galaxy S3, Galaxy Grand, Galaxy Tab2 as well as Galaxy Camera.
According to a recent study, more than 221 million handsets were shipped to India in 2012. Though smartphones comprised a small chunk of the overall handset market at about 7 per cent, the high-end category grew at 35.7 per cent to 15.2 million devices in 2012 from 11.2 million units in 2011.
