SanDisk raids against illegal counterfeit memory products

In a bid to stop illegal SALE OF counterfeit memory products, Sandisk recently conducted a number of raids across the Lajpat Rai IT market in New Delhi.  

A team of specialists inspected premises of shops for any products bearing “SanDisk” trademarks to identify and seize counterfeits. The raid team found not only large stocks of counterfeit SanDisk products but also counterfeit SanDisk packaging material.

Over the last few years, consumers are taking more pictures, listening to more music, recording and watching more videos and saving more personal memories on mobile devices. The rate of change has been really incredible; hence, the demand for portable storage devices is on the rise.

Flash memory has become an integral part of the mobile storage industry in India - most of the sleekest devices including smartphones and tablets rely on flash memory. SanDisk, a global leader in flash memory cards, is catering to this market within India and is providing consumers’ innovative and high-quality products that help them enjoy a smart digital lifestyle. SanDisk has played an important role in furthering the growth of flash memory in India.

As a global leader who greatly cares about providing high quality products to its customers, SanDisk combats counterfeiting and intellectual property theft using various means at its disposal. Active engagement with law enforcement and anti-counterfeiting organizations is helping to prevent these crimes and reduce the chance that consumers will receive counterfeit products. The recent raids at prominent locations in New Delhi underscore the company’s efforts to ensure that authentic products are offered to consumers.