Vivek Srivastava
(Associate Sales Director - India), Scalefusion (ProMobi Technologies)
“Scalefusion’s partner program is designed to support profitability throughout the customer relationship. It combines upfront margins, deal-based benefits and incentives with renewal opportunities, helping partners earn from both new customer acquisition and long-term retention. Market development funds (MDF) support joint demand-generation activities, enabling partners to build their pipeline and reach relevant customers. These benefits give partners a clearer commercial framework for investing in the Scalefusion business. Our focus is on helping them build a sustainable revenue stream through new business, customer expansion and renewals.
STRENGTHENING PARTNER TRUST
Trust starts with clear rules of engagement and consistent execution. Our partner program provides the framework for how we work with partners, while our partner relationship management (PRM) platform supports visibility and structured opportunity management. Once a deal is registered and confirmed with a partner, it is recorded in the PRM to establish clear ownership and protect the partner’s opportunity.
When it comes to our partner programmes, we combine commercial benefits with direct support for winning and serving customers. Partners have access to rebates, lead and deal routing, pre-sales support and migration assistance. This helps them address technical requirements, support customer transitions, and move opportunities forward with greater confidence. We combine commercial benefits with direct support for winning and serving customers. Partners have access to rebates, lead and deal routing, pre-sales support and migration assistance. This helps them address technical requirements, support customer transitions, and move opportunities forward with greater confidence.
CHANNEL STRATEGY FOR 2027
Our strategy for 2027 is to move to a 100% partner-led business model in India. This will include routing renewals from our existing installed base through partners, giving them a broader role across customer acquisition, retention, and expansion. We also plan to introduce a new partner programme in January 2027 to support this direction. Our priority is to make the commercial opportunity clear and equip partners with the product knowledge, pre-sales assistance and marketing support needed to grow. We want partners to build lasting customer relationships and a predictable revenue base with Scalefusion.”
