Sameer BhatiaÂ
Senior Regional Director for India, Middle East, TĂĽrkiye and Africa, Seagate Technology
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“Seagate believes that long-term partner growth depends on more than financial incentives. Partners also need the right products, technical expertise and resources to identify new business opportunities and meet changing customer needs. Our revamped Seagate Partner Program, introduced in 2025, brings these elements together. It offers financial benefits such as special pricing, upfront rebates, performance-based incentives and marketing development support, depending on partner tier and eligibility. Our channel partners are at the heart of our business. They connect our technology with customers in a complex and competitive market, build relationships on the ground and play an important role in shaping our presence in the market. We see them as an extension of our team, not simply a route to market. We recognize that their success is closely tied to ours, and that is what makes these partnerships so important to Seagate.
STRENGTHENING PARTNER TRUST
We believe strong partnerships are built on trust, open communication and a shared commitment to customer success. This means going beyond individual transactions to understand our partners' business needs and the challenges they face. Through regular engagement, direct conversations and partner feedback, we gain valuable insights into their priorities and the opportunities they see in the market. This also helps us refine our program and provide support that remains relevant as their businesses evolve.
CHANNEL STRATEGY FOR 2027
As businesses generate and retain more data, they will need solutions that balance capacity, cost, reliability and efficiency. Partners who understand these changing requirements will play an important role in helping customers plan for their long-term needs. Our focus is on supporting this shift through continued innovation in mass-capacity storage and close collaboration with our channel ecosystem. Our HAMR-based Mozaic technology enables higher storage capacities within the same physical footprint, helping customers manage growing data volumes more efficiently. Together with our broader storage portfolio, these innovations give partners more ways to address evolving customer requirements and create new business opportunities.”
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