PokerBaazi, India’s leading poker platform, has launched the latest edition of its popular campaign, ‘Tu Poker Khelta Hai Kya?’, featuring actor and brand ambassador Shahid Kapoor. The campaign promotes Poker as a mind sport, highlighting how the skills used in the game reflect real-life decision-making and strategies.
Timed with India’s biggest cricketing season, the campaign delivers a bold message: “Jo life mein khelta hai, wo Poker bhi khel sakta hai”. Through a series of four humorous ad films, Shahid Kapoor is shown using Poker strategies in everyday situations—outsmarting opponents, making quick decisions, reading people, and staying calm under pressure. The ads emphasize that Poker is more than just a card game—it mirrors the strategic decisions we face daily.
With Poker recognized as a mind sport by the International Mind Sports Association, PokerBaazi is taking the campaign to a national audience. As a co-powered partner of JioHotstar, the campaign will run alongside the T20 league, reaching millions of cricket and sports fans.
Navkiran Singh, Founder & CEO of Baazi Games, emphasized the campaign’s goal: “At PokerBaazi, we champion Poker as a game of skill that sharpens strategy and decision-making. By aligning with cricket’s massive reach, we aim to raise awareness of Poker’s real-life relevance.”
Directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad), the campaign blends witty storytelling with engaging visuals, ensuring wide visibility during the T20 season.
With Shahid Kapoor leading the charge, PokerBaazi invites everyone to rethink the game and ask: ‘Tu Poker Khelta Hai Kya?’
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