Sify Technologies Limited, a leader in Consumer Internet Services and Enterprise Services in India with global delivery capabilities, recently unveiled the new visual identity of its corporate brand.
The new logo is a reflection of Sify’s outlook and its nature of business – a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the ‘i’ in the name has moved forward, and stands for the company’s promise to keep its customers and stakeholders ahead.
The promise of “Keeping You Ahead” reiterates Sify’s focus on technology, innovation and new services aimed at keeping customers in the lead by giving them a competitive edge by using Sify’s services. The earlier logo, which Sify has used since 1999, was blue and red. Lopez Design, a Delhi-based design agency, has designed the logo.
Unveiling the new brand identity, Raju Vegesna, Chairman, MD & CEO, Sify Technologies Ltd., said, “Sify has always been a pioneer and leader in terms of technology and services innovation, and has constantly set industry-leading processes and standards. We are now poised to grow further by leading the market with new products and services timed to catalyse the markets both on the enterprise and consumer sides of the business. Our new identity is a reflection of this drive, and is young, fun-loving, dynamic, energetic and self-assured, but with a strong focus on customers and market leadership.”
The change signals to customers that they are interacting with a revitalized company committed to keeping them ahead with dependable, high quality products and services. The new identity is also aimed at contemporising the brand, and giving it a cool image along with its technology credentials.
The new logo is a key factor in building the value of the Sify brand, whose cutting-edge and high quality service delivery is a result of technological capability, expertise and experience. A contemporary brand image will also contribute to the company’s ability to attract and retain the right talent for its growth and development.
Along with the new corporate identity, Sify announced launching value-added services in both consumer and enterprise segments. In the enterprise segment, which contributes around 65 per cent to its revenue, Sify is planning to launch security, web content, data management storage and disaster recovery programmes.
On the consumer front, which contributes around 35 per cent to its revenue, Sify will provide services such as e-commerce and educational content. The company is also looking at expanding its data centre business and plans to open data centres in Mumbai and Delhi.
The company also announced that it plans to launch wireless broadband services in India. Sify is also planning to integrate its broadband, Internet portals, cyber cafes and online gaming businesses. It is looking at leveraging its 3,000 outlets to provide online learning facilities, bill payments, ticket bookings, etc. More importantly, the portal itself will be revamped over the next six months.There are also plans to form a unified access platform that will allow consumers to use a single identification to access the Internet from anywhere.
Sify is an Internet, network and e-commerce service company, providing end-to-end solutions for products delivered on a common Internet backbone infrastructure. The Internet backbone is employed to deliver broadband home access and dial up connectivity to consumers besides the iWay cyber café chain in about 164 cities in the country.
For corporate clients, Sify offers corporate connectivity, network and communication solutions, network security and management services, enterprise applications and hosting. Sify also offers data centre operations and customer support besides provisioning VPNs, Internet bandwidth, and a VoIP solution as it is ISO 9001:2000 certified.
Sify posted a net profit of Rs.258 million in 2007, as against a loss of Rs.60 million in 2006.
