Sify has unveiled the new look of its portal, Sify.com. The new homepage is designed to make the discovery of content, and navigation within the content, easier. The focus is on simplifying [Sifyfying] the content and creating platforms for interaction with social media plug-ins. The spread of the content on the homepage has been increased.
Web radio has been introduced on the new homepage of Sify.com. Visitors can turn on or off the online radio while browsing the home page. Furthermore, Sify has just launched the "Sify News" app for Windows 8 which can work on a variety of form factors, especially the new generation of touch devices.
To launch this new look, Sify is currently running a pan-India campaign with a host of above-the-line, print and online marketing activities. A set of three television commercials will be aired in genre-specific national channels starting from this week. The marketing campaign features the newly-coined tagline, "Sifyfy everything", to amplify the message that information, communication and entertainment will be provided on Sify.com in the most user-friendly manner.
Natesh Mani, President - Commercial & Consumer Business, Sify Technologies, said, "In today's fast-paced lifestyle, where multitasking is the order of the day, internet access and usage patterns are dramatically changing. There is information overload and a multiplicity of devices. Consumer attention and time are at a premium. The challenge and need of the hour is to be able to push out relevant information of potential interest to the user effectively. The new design and layout of Sify.com is an intense effort in this direction."
