Snapdeal to tie up with leading fashion brands

Aiming to reach the sales of $2 billions (about 12,400 crores) in 2015-16’, Snapdeal is planning to collaborate with leading fashion brands. Fashion brands, designers and some LFRs(Large format retailers) such as Shoppers Stop are on the board to tie up with Snapdeal, which has set a target to facilitate sale of fashion products. Snapdeal’s overall orders come to 60% from fashion and lifestyle categories.

Snapdeal is beefing up all its efforts to increase the size and range of its offerings of not only tying up with big brands but also with niche sellers. It is also increasing its focus on tier-2 and tier-3 cities that accounts for existing 12% of its fashion sales. Industry experts estimate that the country's broader fashion and lifestyle segment is worth 2.6 lakh crore, of which online retail's current contribution is just 1%.