Being an end-to-end security provider, SonicWall is providing seamless cybersecurity protection to increasingly remote, mobile and cloud-enabled workforces. As a leading cybersecurity company, SonicWall offers a range of advanced solutions and services to help businesses protect their digital assets from evolving threats. In India, SonicWall has actively engaged with organizations across various industries, including banking and finance, healthcare, government, education, and more. By providing robust network security solutions, SonicWall assists these entities in safeguarding their critical information and maintaining secure digital infrastructures.
Jason Carter, Chief Revenue Officer of SonicWall has been instrumental in overseeing the evolution of a successful team culture centered on trust, removing barriers to success, and creating access to equitable career opportunities. In an Exclusive joint interview with VARINDIA, Jason Carter, Chief Revenue Officer, SonicWall and Debasish Mukherjee, Vice President, Asia Pacific and Japan, SonicWall eye India as a high-growth market opportunity for the company.
SonicWall’s role in India
Delving deep about the India business Jason says, “Due to massive digitization and unprecedented migration to the cloud, there has been a significant uptick in demand for cyber security solutions. SonicWall is addressing this Cybersecurity market with its proven tools and technologies.”
On this topic Debasish points out, “SonicWall is focused on every customers across SMEs and larger enterprises. Our focus is also on the large accounts due to the fact that their security needs are more dynamic and complex. We see lot of demand coming from Government, Healthcare, and retail segments as well. Along with our wide network of partners, we are working to educate and onboard these customers.”
India market Expansion
Talking about market expansion in India, Debashish comments, “SonicWall is growing well in the India region. A positive thing is that even the Indian government has been very supportive with the recently announced increased cyber security budgets. At the same time lots of digitisation is happening at the corporate sector. This naturally leads to increased chances of threat and attacks. SonicWall has had the reputation of near 100% catch rate of any such threats and attacks making us The choice for cyber security solutions by organisation.”
About importance on the India business, Jason says, “We are expanding our business globally and India has become one of our focus regions to take this growth trajectory forward actively. To make this happen, our plans are to invest more in the channel community who will help us expand our reach in the India business sector.”
Recognizing the pivotal role of Channel Partners
While talking about the channel partners Jason says, "We want to grow and expand our business along with the channel partners in India. We are revamping our channel programmes and enhancing the new channel plan with two track approach. One is for the partners who are interested on project resale and can put lot of velocity. The second is our Managed Services Programme that enables partners to share knowledge with SonicWall. These steps will enable positive growth for the existing partners and also encourage new partner recruitments into our eco-system.”
On the same Debashish perceives, “Channel partners like to be associated with SonicWall because of our simple and straight forward channel programme. There are no complexities in our program structures while being very rewarding. Due to these reasons, we have been witnessing double digit growth in our partners numbers every month and quarter. Secondly, we are offering them those products and services what are demanded by the market. We are happy to say that it’s a win win situation for partners to ride with us in our growth journey.”
Sharing his plans on India business Debashish says, “Our India business has grown 3 times in three years and there is ample opportunity and potential to grow this further in the coming months / years. Our enterprise business specifically has grown at a great pace in India followed by the SEA region in countries such as Philippines, Indonesia, and Vietnam.”
“SonicWall helps partners build, scale, and manage security across cloud, hybrid, and traditional environments - driving secure cloud adoption at the customer's pace. We are educating our partners on how to better serve the SMB community. Our security-as-a-service is being offered to the customers in a short-term period format of 30 days at a time to help them with the OPEX. This is an effective and efficient alternative to the CAPEX route, ” remarks Jason.
“SonicWall will continue to grow its India business by retaining and growing its customer and partner base across industry sectors. We would like to urge our existing partner community and potential partners to join us make the world and business communities more secure while learning (SonicWall University- a sophisticated learning platform designed to train partners on new cybersecurity threats) and growing (lucrative business models) through the various solution offerings”, Jason concludes.
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