Sony Pictures Networks India has partnered with Google Gemini to integrate generative AI into Kaun Banega Crorepati, enabling interactive audience engagement, registration assistance and knowledge-based experiences across television, Sony LIV and the Gemini app.
Sony Pictures Networks India (SPNI) has announced a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), bringing Google's generative AI platform into the popular quiz show's ecosystem. The partnership aims to make Google Gemini an interactive knowledge companion for viewers across Sony Entertainment Television, Sony LIV and the Gemini app.
The collaboration is designed to integrate AI-driven features into the KBC experience, offering audiences assistance throughout their journey with the show. From helping prospective contestants understand the registration process to supporting their general knowledge preparation, Google Gemini will be embedded across multiple touchpoints.
AI-powered support for registrations and learning
As part of the collaboration, viewers can use the Google Gemini app to receive instant guidance on KBC registration procedures and eligibility criteria. Google also plans to introduce interactive knowledge challenges in the coming weeks, allowing users to test and improve their general knowledge across a range of subjects.
Registrations for the upcoming season are now open, with additional details available through the Google Gemini platform.
Blending KBC's legacy with AI innovation
Commenting on the collaboration, Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI), said: "Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show."
Kanika Kalra, Director, Marketing, Google India, added: "Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning."
Strengthening the technology-entertainment experience
The collaboration reflects the growing integration of artificial intelligence into mainstream entertainment formats, with KBC leveraging generative AI to deepen audience engagement beyond television broadcasts. By combining the show's longstanding focus on knowledge with AI-powered learning tools, SPNI and Google aim to create a more interactive and accessible experience for viewers and aspiring contestants across India.
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