Sophos strives to develop its partners into trusted cybersecurity advisors
Sophos is a channel first, channel best organization.Its efforts are focused on empowering the channel ecosystem by providing the best-in-class pre and post-sales support, training and certification programs, access to world class marketing communications via its Partner Portal and competitive margins.
“We are enabling our channel partners to develop into trusted cybersecurity advisors that customers can rely on. We will continue to support our partners with the right tools, technologies and programs to help them deliver the best service to their customers. Our channel partners continually invest in the training and certification required to make their teams masters in the field and well placed to provide the right cybersecurity guidance to their customers,” says Sunil Sharma, Managing Director Sales, India & SAARC – Sophos.
Sophos’ Partner Program is designed to meet the needs of a growing business. Each partner level is determined by revenue along with Sophos Sales and Technical competency, which is determined by certification requirements. As partners invest more in the relationship through training and certification, they receive greater rewards and increased commitment from Sophos.
“Our simple, flexible and profitable Partner Program supports our partners as they scale to the next level of business growth. Whether they resell our products, offer managed services, or have a dedicated security practice, we give them the industry’s most advanced offering of award-winning security products. With solutions that are easy to demo, easy to sell, and easy to manage, partners can grow their business successfully, with the reassurance that they are fully supported by our channel-first sales team,” explains Sunil.
Partners & the security landscape
With the threat landscape continually changing, Sophos believes to continually invest and develop solutions in order to stay one step ahead. It understands that point products are no longer enough to effectively protect an organization, but organizations need multi-layered cybersecurity solutions to detect and remediate threats.The channel partners play an important role in consulting businesses of all sizes to adopt holistic cybersecurity that works together as a system.
Sophos helps its partners to be trusted security advisors with hands-on training and sales tools. As a pioneer of synchronized security, it continues to enable more of its portfolio with capability to share information directly to automate and improve the time taken to respond to potential threats. Managed through its flagship cloud management platform Sophos Central, synchronized security now offers even more effective and comprehensive security for customers. Channel partners have embraced this innovation and see it as a unique market differentiator and a successful proposition for their customers.
“At Sophos we take pride in our promise to simplify IT security for our partners and their customers. We are dedicated to helping our channel togrow their business successfully, with the reassurance and support of our dedicated channel team.Sophos is supporting its partners who want toscale their business and develop an MSP model to deliver these security solutions for their customers who may not have the resources or skills to manage and prioritize the volume of security incidents they face,” says Sunil.
Furthermore, Managed Service Providers will be in demand as the attack surfaces increases with the number of businesses, according to Sunil. Partners are seizing this opportunity to specialise in cybersecurity to better protect businesses of all sizes.
Sophos will continue to focus its efforts on empowering the channeland enable partners with the right tools to help them drive this goal.
“Cybersecurity will continue to remain a priority for businesses. However, many organisations still don’t understand what technologies are needed and will rely on channel partners to manage their security for them. 2019 will see an increased focus on our managed service provider (MSP) program for our channel partners,” sums up Sunil.
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