SP/Silicon Power is named the top 35 of "Top Taiwan Global Brands 2012". Its performance in financial analysis, role of branding index, brand strength score and net present value is recognized by the internationally-renowned brand consultants - nterbrand.
"Top Taiwan Global Brands 2012" is sponsored by the Bureau of Foreign Trade of the Ministry of Economic Affairs and hosted by the brand consultancy – Interbrand, and is evaluated by the same brand valuation system as the Top 100 brands (Best Global Brands 2012). Participating brands come from each major industry. In order to establish outstanding performance and strength to compete in international markets, they are dedicated in brand management, innovation and developments of their products, services, marketing and brand image.
This is the first time Silicon Power is elected in the Top 35 brands. It not only insists on providing consumer-oriented memory storage products but also develops innovative products for cloud solutions. In the light of the internet trend, it uses digital applications to strengthen communication with consumers. In order to provide consumers a wonderful brand experience in the interactive process, it emphasizes "Memory is Personal" to deliver their brand value and unique image.
