Srinivas Surapani,
VP - Commercial Excellence, Schneider Electric.
In our Digitization journey to strengthen the partner strategy and increasing engagement with our intermediaries, Partner Relationship Management (PRM) is conceived and is one of the main focus areas for 2014. PRM is a set of strategies, programs, assets and services delivered through a one-stop digital platform, available 24x7 - Anywhere!
We have recently deployed PRM, a web-based portal for our intermediary channels viz., Panel Builders, System Integrators, Contractors, OEMs, Consultants, etc. and are seeing good traffic on the portal. PRM portal will deliver a customized and easy-to-use online experience for our intermediaries, ultimately driving engagement and differentiating Schneider Electric in the marketplace. Long term, PRM will deliver the value proposition and digital suite of tools that will best meet the needs of each customer segment. Our channel managers are regularly enriching the content (targeted per channel type), communicating with partners through PRM, and are publishing news, updates and best practices etc.
PRM is a very important strategic initiative both for Schneider Electric & its partners. After its successful deployment, we are receiving great feedback from our partners. The partners feel a stronger connection with Schneider with the availability of information round the clock. They are really happy to get all the tools & documents in a single window focused for their specific channel & are now able to train their teams on our products & services through the online Learning Management System & share opportunities with us.
Srinivas Surapani, VP - Commercial Excellence, Schneider Electric.
