Subbu Iyer, Senior Vice President and Chief Marketing Officer, Riverbed Technology

By VARINDIA - 2018-10-03

Subbu Iyer, Senior Vice President and Chief Marketing Officer, Riverbed Technology

"As Indian organizations are embracing digital as core to their future, focusing on delivering compelling new experiences for customers and exploring new digital business models, a major challenge remains: Limited visibility into digital experience of their customers and limitations of legacy IT infrastructure are throttling digital performance, putting digital initiatives at risk.

 

These challenges have driven increased demand and adoption for our solutions over the past few quarters – particularly for our digital experience management solution (SteelCentral Aternity) and next-generation networking (SDWAN) solution (SteelConnect). It’s the powerful combination of these technologies – native integration, intelligent automation and orchestration – that’s changing the game for our customers, enabling them to do things that weren’t possible before.

 

We expect this adoption trend to continue as more and more companies embrace the mandate for digital business transformation.

 

Enterprises in India are investing significantly the technologies that enable digital transformation and disruption - 5G, cloud, mobile, IoT, AI and more. Riverbed sits at the center of these trends, helping organizations embrace innovative technology without constraint and maximize their digital performance.

 

We’ve embraced the mantra “Rethink Possible”. We apply this to how we operate as a company, how we innovate and how we empower our customers and partners to stay ahead of the next wave of change. Our biggest milestones of the past year have been defined by it.

 

For example, in January 2018 we launched a new channel partner program, Riverbed Rise, aligned to the changing IT landscape and how partners are evolving to solve their customers’ technology needs. It’s a performance-based channel program that flips the traditional channel model on its head, rewarding achievement across key strategic activities and joint sales priorities. We continued to help our partners accelerate their marketing-led pipeline through Riverbed Reach, a program designed to deliver end-to-end marketing tools for any go-to-market strategy.

 

In March 2018 we launched our new identity as The Digital Performance Company to reflect our significant market momentum, technology, investments and relevance in today’s digital world; and we launched the Riverbed Digital Performance Platform, which represents a complete reimagining of our technology portfolio, and a bold move to transform the way our customers run the powerful apps and services that connect people, businesses, and experiences in our digital world.

 

In April 2018, we appointed a new CEO, Paul Mountford, an experienced and passionate leader with 30+ years’ in the tech industry, a deep commitment to our customers’ success and a laser-focus on our mission to drive digital performance."

 




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