Tata DoCoMo has launched a new initiative to promote its high-speed wired broadband service across the country. Named "Broadband Express", the campaign offers plans with download speeds ranging from 1 Mbps to 100 Mbps with attractive data bundles for customers to choose from. All new subscribers of Rs.899 and above plan will receive a free Wi-Fi router along with the chance to enter to win more prizes that range from OLED Curved TV to iPad minis. The Rs.899 and above offer is valid through December 31, 2014.
Announcing the launch, Himanshu Khanna, Head - Marketing, Enterprise Business, Tata Teleservices Limited, said, "We understand the importance of high-speed connectivity which coupled with smart and seamless interplay between devices and content enables 'Connected Lifestyles'. With the new 'Broadband Express campaign', we would like to enable customers to experience Broadband 'Like Never Before'. Tata DoCoMo provides high-speed broadband, resilient networks and simplified interplay between content and access."
The speed with which consumers are adopting and adapting to Web-based services is increasing at an exponential rate, and the home remains at the heart of this evolution. India is currently witnessing a form of communications “half life”, where the time required for each new platform or application to be widely adopted is half that of its predecessor. Not only is the adoption cycle becoming successively shorter, the type of content being exchanged is becoming richer; the implications for bandwidth requirements and quality of service are profound.
