Tata Docomo has announced the launch of “Har Baar More” value proposition aimed at delivering maximum value to consumers throughout their lifetime on the network.
Speaking on the launch, Mr. Gurinder Singh Sandhu, Head- Marketing, Tata Docomo said, “Tata Docomo always aims at providing not just affordable tariffs but innovative and insightful products which deliver long-term value and hence a long-term relationship with our consumers. “Har Baar More” is about delivering ‘More’ not just to new consumers but over their entire lifecycle on our network. This range recharges also takes our brand conversation of ‘Open Up’ to the next level demonstrating brand’s commitment to enable and celebrate conversations with value for money products that will enable people to speak up more often.”
“Har Baar More” will reinforce the commitment of this youth centric brand to provide quality services at affordable prices through its innovative offerings. The brand has launched a slew of products that are designed to deliver ‘More value on every recharge occasion’ for the consumer. The lead product range has some unique & insightful products including specific ranges of recharges with More Validity (Stretch Recharges), More Quantity (Power Recharges) and a combination of More Data & More Talktime (Combo Recharges). This recharge based range will promise life-cycle value, long term relationship - for different people with varied talk time and data requirements and will not be restricted to only the first time recharge.
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