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‘TDBS’ Ultra LOLA solution is the first-of-its-kind in the telecom industry’

Tata Docomo Business Services (TDBS) offers a unique enterprise service portfolio to its customers in India and becomes the first to provide SLA on Voice Services. In a chat with Vishal Rally, Sr. Vice President - Product & Commercial, Tata Tele Business Services, he tells VARINDIA of how his brand’s SLA tend to be different from other service providers in the country - 


What are the terms and conditions of the Service Level Agreement (SLA) on Wireline Voice Service and what is the purpose of launching this service? 
Service Level Agreement (SLA) is an agreed upon measure of the average response and resolution times that the telecom operators provide to their customers. It is an optimum level of service where if the service provided is not optimal, the organisation offers compensations to their customers. 


Tata Docomo Business Services (TDBS) will offer its customers 99.5% guaranteed service availability/uptime. In case of failure to provide acommitted level of service, the customer will be provided with service credits as mentioned below -


TDBS is the leader in telecom enterprise space, and as a leader we keep doing innovations in products and services so that we can help our customers in their business endeavors. 


The targeted business segments are - small, medium and large enterprise across all business verticals.


How it is different from any other service provider’s SLA? 
TDBS is offering one of the most unique services in the category of enterprise portfolio. We are the first Indian Enterprise Service Provider to introduce SLA on Wireline Voice Services (PRI/SIP) in India. Globally service providers have been offering SLA onVoice Services, however in India we will be the first. In India, telecom service providers do offer an SLA but only on Wireline Data Services. 


Why is TDBS launching Ultra LOLA Solution? What are the markets TDBS is targeting for this solution and why?
Technological prowess in thefinancial trading market is moving to the next level wherein automated computer programs decide on theexecution of a trade based on certain pre-defined instructions. Institutional stock trading firms are working towards processing their financial transaction in real time basis with virtually zero latency, to gain the most from market data and processing of that information. For ages, the most important prerequisites for stock exchange have been high speed seamless network or internet with zero or minimal latency. 


This necessitates a robust low latency telecom infrastructure that can help meet the above objective. Keeping the above requirements in mind TDBS has especially designed a low latency solution called Ultra LOLA, for the institutional stock traders to help them execute transactions at unmatchable speed. Ultra LOLA solution provides robust low latency telecom infrastructure to traders, helping them process market data in real time. It optimizes the latency from 10,000 micro seconds to 400 micro second, which is 25 times faster connectivity than the conventional network speed.  


What are key features of Ultra LOLA and how will it benefit customers?
This solution is a first-of-its-kindin the enterprise telecom market, providing low latency in network speed to stock trading firms in India. Ultra LOLA is a fresh approach to network design with the objective of curtailing network latency at each stage of workflow. Its key features are –


•    The solution provides faster connectivity between National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), with the shortest available distance possible in TDBS fiber path to handle traffic
•    It is redesigning of the network solution through replacement of traditional Ethernet over SDH (EoSDH) with specialized low latency switches
•    This solution provides no interim network elements between the switches at both ends, so as to minimize processing delays
•    The solution optimizes the latency from 10,000 micro seconds to 400 micro second


Ultra LOLAsolution helps institutional stock traders in processing financial transaction on real time basis, in an error free manner with virtually zero latency. Low latency solution backed by a SLA based service offers an appealing business proposition to the trading community in India.


How is competition placed vis-a-vis TDBS with respect to SLA on Wireline Voice Services and Ultra LOLA services?

Both the SLA on Wireline Voice Services and Ultra LOLA are unique offerings from TDBS to the enterprise customers in India, no other telecom player offer it.The service will be commercially available from the second week of January 2018


How big is TDBS’ enterprise business? How did the business performed in 2016-17? 
TDBS is a leading telecom enterprise service provider in the Indian market. We offer the     largest product portfolio to enterprise customers. We have perhaps the largest channel partner     network among TELCOs and this allows us to reach out to and effectively service the needs     of the geographically dispersed SME customers in the country.  


The company focuses on product innovation and has many “industry firsts” to its credit. We     were the first to offer cloud based IOTservices and SaaS solutions among others to enterprise     customers across the country. TDBS registered a 15% growth in 2016-17 against a 7% industry growth.


What new services or offerings can TDBS’ customers look forward to in 2018?
We will announce launch of new products/services at an appropriate time in the future.