Kirti Pandey, Marketing Head, Prama Hikvision India Private Limited
In today’s corporate world, marketing has evolved as a key strategic function in staying ahead of competition. It has become more important than it has ever been. Our strategic marketing focus has evolved as the biggest business enabler and brand aggregator. We believe innovative marketing ideas and tools can drive the business growth while building brands. Our long-term vision is driving sustainable growth, enhancing brand value, and fostering customer loyalty.
At Hikvision India, we are striving consistently to evolve the B2B and B2C marketing strategies to enhance customer experience and satisfaction. We are focussing on the changing dynamics of marketing mix as the most important part of our plan. Additionally, we are continuously incorporating new technologies and social media strategies in our marketing initiatives to stay ahead. We are constantly evaluating how AI and machine learning can significantly enhance efficiency, personalization, and overall effectiveness of our marketing arsenal. Our innovative marketing strategy drives company value, brand equity, brand essence, brand objectives or specific products and services to investors, channel, market and customers. Over the years we have followed a ROI driven approach in all our marketing plans has helped us to be rooted in reality.
