Techcom has announced the entry in the state of Bihar with its range of mobile handsets in the fast-growing Indian mobile market. With the new innovative range of handsets, it marks yet another business milestone for Techcom as it brings forth a world-class range of handheld products within the reach of consumers in Bihar.
Speaking at the press conference, Sandeep Kedia, Director, Mobile Phone Division, Techcom, said, "Techcom's new handsets are in sync with the company's history of innovation and commitment towards bringing affordable quality products to life. The Techcom handsets symbolize our pioneering technological advancement and continued focus on R&D which proves to be revolutionary in enhancing the mobile user experience."
The company has a bouquet of seven entry- and mid-level handsets, comprising of feature rich and competitively priced dual SIM GSM models. The handsets have been modelled keeping in mind the youth in urban and semi-urban cities, which are stylish, on the move, confident, vivacious and above all value for money. Techcom unveiled its seven models, namely, T21, T31, T33, T51, T55, T60 and TQ21 in the state. The new mobile handsets are dual SIM (GSM+GSM) handsets with excellent quality and features that make it stand out in competition to any other mobile phone in the similar bracket.
Techcom is planning to invest about Rs.100 crore for brand building over the next three years nationally, where Bihar would be allocated about 10% of the budget. Primarily, in its first phase of handsets launch, Techcom is targeting major zones comprising Patna, Gaya, Muzaffarpur, Katihar, Purnia, Sitamarhi, Begusarai and Bhagalpur. The rest will follow in the next phase.
