Telcordia has announced the Dynamic Pricing solution, which will help mobile operators increase revenue by optimizing network usage and avoiding costly CAPEX upgrades to their network.
The solution can help alter subscribers' behaviour by shifting usage to underutilized cell areas or less congested time slots in order to increase network usage and increase mobile network operators' revenue potential. By offering dynamic discounts, operators can even turn non-customers into customers, increasing overall usage and revenue without compromising existing margins.
"Dynamic pricing is a key asset for operators in highly competitive markets to help them better manage network usage, relieve congestion, and increase revenue from their existing network," said Zach Gilstein, Vice-President, Operations Solutions, Telcordia. "For subscribers, it offers better quality of service as well as more flexible pricing models that fit their needs which, ultimately, drives higher customer satisfaction and reduces churn."
