Trellix Xtend program is designed to put the partner first

Rahul Arora
Managing Director, India & South Asia, Trellix

“Partner Programs help us keep our partner community engaged and contribute to increased revenue and faster business growth. It further allows a company to gain customer exposure through sales teams, channel partners, and co-marketing activities, making it an important aspect for an organization to drive its business.” 

Partners are a crucial and critical part of Trellix’s business ecosystem. In India, partners provide Trellix with scale, reach, agility and speed. With their pan India teams, a vast network, and technical expertise, not only do they help Trellix in a faster go-to-market, but also support with a good customer experience. They also circle back with business intelligence which helps Trellix develop and deploy new and updated products in line with the market needs and demands. 
 
Trellix's upcoming partner program Xtend is designed to provide a premium partner experience focusing on partner enablement and profitability that allows the company to improve customer experience. It has various partnership levels, with each level providing various tier benefits such as market development funds, training credits, rebate calculation, and more. Trellix also works with partners on ground through joint market development funds to uncover new opportunities. Its partner program thus focuses on the idea that long-term customer success is best achieved through the channel, and Trellix appreciates their willingness to collaborate in ways that directly benefit its customers.
 
Trellix Xtend, which will debut in early 2023, is made to put the partner first. The program produces better customer outcomes since it can be customized to the business model and target market of each partner. It is designed to increase the profitability, engagement, and growth of the business. The key elements of the program include – 
 
•    Partner Enablement: Delivering a training curriculum that supports partners from the point of sale to the point of installation of the Trellix XDR platform.
•    Demand Creation: Using diversified sales plays to boost deal registration, speed up customer engagement, and build a sales pipeline.
•    Partner Support: Delivering a premium post-sale experience, including 24/7 support and resources, allowing Trellix XDR customers to form trusted advisor relationships.
•    Professional Services: Featuring playbooks that enable partners to design managed services and incident response offerings using Trellix intellectual property and threat intelligence from the Trellix Advanced Research Center.