After having established itself in the enterprise business in India, Trend Micro aggressively looked at gaining strong foothold in the consumer segment. Being a channel-oriented company, Trend Micro along with its regular schemes and offers has materialized an incentive tour to Bangkok for selecting channel partners.
 |
In August 2012, Trend Micro had introduced a new scheme for its resellers and dealers. The scheme proposed that Dealers/Resellers on their purchase of Trend Micro products worth specific amount or exceeding will get a chance to win a free trip to Bangkok. The scheme was valid up to specified revenue with a minimum purchase of TMS product mix.
 |
“Our new initiative of offering a visit to Bangkok received a remarkable response from our channel partners. We have now reached with its TITANIUM Brand to more than 200 cities with 5,000+ active channel partner base within one year
 |
of its focussed consumer approach. Out of these, approximately 400 channel partners have been short-listed for this Incentive tour. This scheme was an initiative to further promote and empower
 |
our partners and simultaneously offer the best of value-added services,” said Rajat Sahu, PMM – Consumer, India & SAARC, Trend Micro.
