Truecaller Launches AI-Powered Message IDs to Combat SMS Spam and Verify Business Messages

 

 

 

Truecaller has announced a significant update with the launch of AI-powered Message IDs, aimed at combating the growing menace of SMS spam and fraud. This new Truecaller update 2025 introduces advanced Truecaller AI features that not only filter out unwanted messages but also verify and organize important ones, transforming how users interact with their SMS inbox.

As SMS spam and phishing attempts continue to evolve, Truecaller’s latest innovation uses artificial intelligence to provide intelligent spam message detection. The AI-powered Message IDs work by identifying, categorizing, and summarizing essential messages—such as bank transaction alerts, one-time passwords (OTPs), travel and delivery updates—while keeping promotional spam at bay. This ensures users never miss critical information amidst the clutter of junk messages.

The feature works locally on users' devices, maintaining user privacy and eliminating the need to upload messages to the cloud. This AI system supports multiple regional and international languages, making it useful to a global audience, and is already available in India and over 30 countries.

John Joseph, Product Director, Insights at Truecaller, said, “With the integration of AI in Message IDs for both premium and non-premium users, we’re providing people with a smarter, more secure way to manage their important SMS messages. Our mission is to make communication safer and more efficient, and this innovation represents the next step in our journey.”

Introducing the Green Message ID
One of the standout elements of the new feature is the Green Message ID, which visually distinguishes SMS messages from verified businesses. These Truecaller business ID tags serve as a trust signal for users, allowing them to recognize legitimate business communications instantly—whether it's from their bank, delivery service, or telecom provider. This move is especially crucial in regions where scam messages impersonating brands have become alarmingly common.

By enabling users to verify business messages, Truecaller significantly reduces the risk of fraud and helps build trust in digital communication channels.

Free for All Users

In a user-friendly move, Truecaller’s AI-powered Message IDs are being offered for free, without the need for a premium subscription. This ensures that everyone, regardless of their plan, benefits from advanced SMS spam protection and message verification.

Real-Time Alerts and Prioritization

The update also includes real-time alerts that highlight priority messages, such as OTPs or time-sensitive delivery updates. Users can now navigate their inboxes with greater ease, thanks to AI-generated message summaries that extract the most relevant information from each text.

This latest Truecaller new feature is a clear step toward creating a smarter, safer, and more organized messaging experience. With AI-powered Message IDs, Truecaller not only reinforces its position as a leader in spam protection but also brings practical AI into everyday use for millions of users.

As SMS remains a primary channel for communication in India and beyond, innovations like this are timely and much needed. By seamlessly blending AI with user-centric design, Truecaller continues to redefine mobile communication for the better.