Ambika Sharma,
Founder & Managing Director,
Pulp Strategy Communications
"Mobile advertising has become quintessential for every business today to broaden their avenues and consumer reach. This decision is certain to significantly influence the usable budget allocation for mobile advertising initiatives and spends will be impacted.
Mobility is an emerging segment and it’s already an inclusion to the over all plan. While this medium is certain to augment further, with the service tax applicability it may influence and witness some dip. This could prove out to be too early a time for tax application as the Indian Online & Mobile Publishing is still at a nascent space and is poised for growth with businesses beginning to realize the value and long term advantages."
