Varonis aims to create programs that are simple and easy to implement

Maheswaran Shamugasundaram
Country Manager - India, Varonis

“Since Varonis entered the Indian market less than a year ago, we have successfully onboarded numerous new channel partners. Our long-term goal is to create an effective channel ecosystem that spreads across India and reaches every potential customer.” 

Channel partner programs are particularly effective when trying to get a good foothold while tapping into new markets. Combining the vast network and industry knowledge that channel partners hold and a good understanding of the organisation's products, organisations can deliver effective value to their customers. Having an effective channel partner program benefits overall brand awareness in the new and existing market and also helps in direct sales as well. With regards to the customer portfolio in the cybersecurity industry, they are looking for solutions that are flexible, scalable, and faster detection of any sort of anomaly and overall cost-effective solutions that will suit their business needs. Hence designing solutions and services that cater to a customer's needs is essential. 

The Varonis Partner Program (VPP) is an easy way to accelerate sales growth. With phenomenal market acceptance, Varonis solutions are at work in thousands of customer environments across every major industry.

Their benefits include:
Enablement - Proven sales, training, and business strategy to help channel partners succeed and grow.
Resources - Dedicated channel and marketing resources to equip partners with sales and technical expertise.
Benefits - A reseller community based on co-sell efforts that rewards success as new requirements are met.
ROI - Its subscription-based model allows for continuous revenue streams and add-on business opportunities. 
 
Varonis aims to create programs that are simple, easy to implement, and at the same time, manage customer expectations. It creates detailed training modules about its products and services and ensures that customers understand Varonis products thoroughly and thereby guide them effectively. Varonis programs help partners get a 360-degree knowledge of its products so that they can address customers' complex questions.

Once a partner is fully onboarded, Varonis invites them to sign up for its partner portal where they have access to training, deal registration, knowledge bases, and other content that will help equip the partner on their journey to sell Varonis solutions.