VARs emerging as the true Transformation Leaders in the industry

PIYUSH SOMANI
PROMOTER, MANAGING DIRECTOR AND CHAIRMAN, ESDS SOFTWARE SOLUTION

“The swift moving technology world has made transformations in the way they engage with their business partners and Value-Added Resellers (VARs) have firmly established themselves as true transformation leaders. Breaking beyond the image of strategic advisors, VARs are now bridging the gap between cutting-edge technology and practical business application. Their unique position enables them to understand their clients' nuanced needs and provide tailored solutions that accelerate innovation and digital maturity. The global VAR IT market was valued at approximately USD 11.8 billion in 2024 and is projected to grow to USD 21.5 billion by 2033, with a CAGR of 7.5%. The numbers clearly show the growth and the increasing reliance businesses place on VARs to lead complex digital transformations and ensure technology investments translate into long-term business outcomes.

Role of VARs transforming

Change is the only constant factor in business growth which means more technology vendors will be seen embracing direct-to-enterprise (D2E) strategies which also means the role of the VAR is not diminishing—it is evolving. With vendors pursuing direct engagements with large enterprise clients, VARs continue to provide unmatched value through their localized presence, deep domain expertise, and their swift ability to offer integrated services. Their ability to provide solutions, continuously managing complex regulatory regimes, and establishing long-term relationships makes them invaluable, when it comes to mid-market and underserved areas. In the future, the most successful VARs will prosper by developing vertical expertise, providing managed services, and achieving quantifiable transformation outcomes—areas where a pure D2E model frequently fails to compete.”