Vdopia has been classified as top Video Ad network by ComScore.
As per a study by ComScore earlier this year, the growing reach of broadband and optimization in video delivery has led to a huge uptake in consumption of video content in India, with 7 out of 10 Indian Internet users watching online videos. Smartphone and connectivity charges are getting cheaper day by day, and the potential mobile penetration and reach is even bigger than TV, which has ensured growth of video content in 2013.
Preetesh Chouhan, Vice-President, APAC, Vdopia, said, "Surpassing the actual potential reach, Vdopia has an audience of 6.4 million, with a potential reach of 7.9 million audience through its network on a monthly basis. As compared to other players, our traction is higher and better".
"We are delivering multiple video ad formats through our patent technology, which makes video ads do much more than just being clickable. Today, a campaign or an ad format is all about interaction. This creates value and engagement metrics for each brand while channel, device and location targeting assures better and accurate access to consumers," Preetesh further added.
Presently, Vdopia has reached out to 6.4 million Unique users delivering 23.5 million Video Views (with an average of 3.6 videos consumed by each user at an average time of 1.5 minutes). Hence, Vdopia’s users consume 10 million video minutes per month.
Image Gallery
