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Versa: Building Partner Success Through a 100% Channel-Led Approach

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Versa: Building Partner Success Through a 100% Channel-Led Approach

Venkata SR Datla 
Director - MSP & Channel Sales- APAC, Versa Networks

 

“Trust rests on clear rules applied consistently and a vendor whose success depends on the partner’s. Being 100% channel-led, our field teams bring partners in from the first customer meeting.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
Three things set the Versa ACE Partner Programme apart: we never compete with partners, partners choose their model, and we remove friction.
Versa is 100% channel-led, so no direct route competes for the same customer. Partners can specialise in Versa Titan or SASE, and can resell, deliver professional services, or run fully managed services. Indian partners deliver managed SASE from in-country data centres, meeting data-residency needs. Joining, Versa Academy training, and certification are free, and certifications belong to the individual. Deal registrations and MDF requests are decided within three business days, and Versa writes co-branded case studies at no cost. This earned a 5-Star CRN Partner Program Guide rating for five consecutive years.

CHANNEL STRATEGY FOR 2027
Our goal is to make the ACE Partner Programme the most productive route to SASE growth, through three priorities underpinned by joint demand generation measured by pipeline and revenue.

1. Grow services-led revenue with MSPs, MSSPs, and service providers. Running one platform in the cloud, on-premises, or a partner’s data centre makes partner-hosted and sovereign managed SASE a major opportunity in India.
2. Extend reach through distribution. With Inflow Networks, Exclusive Networks, Truvisor India, and Ingram Micro India, we will enable VARs and integrators in the mid-market and beyond the metros.
3. Lead the Secure AI conversation. As organisations adopt generative AI, they need visibility and data protection for AI traffic. We will equip partners to lead with Versa's GenAI Firewall, AI-powered DLP, and Zero Trust capabilities, opening new conversations with CISOs and CIOs.

Underpinning all three is joint demand generation measured by pipeline and revenue, not activity. Our commitment is simple: when our partners grow, Versa grows.”