Videocon Group has unveiled a wide range of trendy, new-age mobile handsets in Maharashtra. Keeping in mind the sensitivities of the Indian consumer, Videocon Group has launched this slew of phones which are in line with their new-age needs and consumption patterns following the trends for this coming New Year.
Videocon is very excited to launch its mobile phones and intends to be amongst top three in this space in 2010 by taking leadership on quality, range, technology and value. Videocon’s new logo, the fluid “V”, coupled with a new proposition – Experience Change – is a fresh new identity for a group that has been named among India’s top brands. It reflects Videocon’s renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, “V is the New Me”.
On this occasion, V. N. Dhoot, Chairman & Managing Director, Videocon Group, added, "Videocon is very excited to launch its mobile phones and intends to be amongst the top three in this space in a year's time by taking leadership on quality, range, pipeline, technology and value. Mobile phones are today an integral part of more than five hundred million people and growing. Videocon is the largest and most trusted consumer durable company in India today and our fit in this very existing business is natural."
The new range of hassle-free and reliable mobiles are also feature-rich, including basic colour models, phones with FM radio, single/dual SIM, MP3 music, camera, multimedia and the latest touch phones and touch windows phones.
