Virtusa launches Media Convergence Solution Accelerator

Virtusa Corporation has introduced its new enterprise content management (ECM) offering, the Media Convergence Solution Accelerator. Modelled after Virtusa’s success interactive Web platforms for the world’s leading media brands, the new service combines best practices consulting with proven technology components to ensure a consistent, branded user experience that optimizes revenue generation opportunities.

As content channels proliferate, consumers become increasingly migratory yet expect a unified and interactive engagement experience with companies. Media organizations often struggle to align their brand across channels, both from a content perspective and at the technical level. Misalignment in a converged world hurts the customer experience, and can diminish advertising revenue and increase support costs.

“As difficult as it is to manage content and technologies across disparate customer portals, it is an opportunity for IT to directly impact the customer experience, branding and revenue generation – and these are precisely the kind of business results that Virtusa focusses on,” said Behzad Ilchi, Vice-President for Virtusa’s Media and Entertainment segment. “Our Media Convergence Solution Accelerator is a truly proven approach that packages the best practices we have developed with some of the biggest media companies and gives customers more than 20 practical tools to replicate that success.”

Virtusa’s new Accelerator includes consulting services, technology implementation and ongoing support and maintenance. Focussed business consulting ensures the development of a media convergence roadmap, Web 2.0 strategy, user experience strategy and globalized content. With a technology-agnostic approach and deep experience with a variety of ECM vendors, Virtusa’s consultants guide customers through ECM technology selection and customize the Media Convergence offering accordingly.

This announcement of the Media Convergence Solution Accelerator comes on the heels of Virtusa’s recent introduction of its Enterprise 2.0 Services Suite. In addition to enterprise content management solutions, Virtusa offers a range of IT consulting capabilities in the business process management (BPM), data warehousing and business intelligence (BI) disciplines. Recognized for its innovative and efficient approach to enterprise solutions, Virtusa drives business results for customers through hands-on consulting and customized technology implementations.