Vodafone Play & Eros

Vodafone Play, a one-stop destination to enjoy live TV shows, movies or music, has announced a tie-up with Eros Now, one of the fastest growing over-the-top (OTT) Bollywood entertainment platforms owned by Eros International to offer premium movie content to its users.

Through this tie-up, Vodafone Play now offers a curated library of more than 14,000+ titles with movies like Bajirao Mastani, Bajrangi Bhaijaan to Dishoom on a single platform. On Vodafone Play subscribers can enjoy live streaming of Live TV channels and catch-up last one hour of the Live TV show at their convenience.

Vodafone Play, a single window to the world of entertainment, has crossed 1 million+ downloads on Google Play Store and Apple Store. Upon downloading, first-time user of Vodafone Play can avail 400 MB complimentary data. The service is currently free for all subscribers.

Speaking about the association, Dipankar Ghoshal, national head – VAS and Content, Vodafone India, said, “Vodafone Play and Eros Now together are offering a rich content of movies and videos for customers looking for entertainment on the go. Having crossed 1+million downloads, we will continue to enrich Vodafone Play portfolio by adding more quality content and features to make the customer experience more enjoyable.”

Speaking on the collaboration, Rishika Lulla Singh, CEO - Eros Digital, said, “An important part of our digital strategy is to be platform-agnostic and we are delighted to partner with Vodafone, a leading player in its space. We believe our integration with the Vodafone Play platform will further give momentum to our customer acquisition strategy”.