Volkswagen to unleash its new brand design and logo at Auto Expo 2020
The automaker, Volkswagen will introduce its new logo in India at the upcoming Auto Expo. The world premiere of the new brand design and logo took place at IAA 2019 in Frankfurt.
The new avatar of the brand logo will be more digital, human and modern. The brand’s visual language will be very different from that projected by Volkswagen to date.
The company will do two major announcements at Auto Expo 2020, Volkswagen’s SUV offensive and its new brand design. The brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”. The brand objective of the company is to create a 360° customer experience that is intriguing and contemporary across all channels.
The symbol and trademark will be the new logo, which will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. The brand design and the logo aim for high flexibility and are intended for digital applications. It will be more modern, clearer and simple. It would also apply to the new brand signals such as pictograms, typography, colors or layouts.
For the first time, the brand will have a female voice in the sound logo, which will replace the former brand claim.
“The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, Volkswagen brand has taken and implemented bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of our brand’s strategic reorientation. Now is the right time to make the new attitude of our brand, visible to the outside world”, said Steffen Knapp, Director, Volkswagen Passenger Cars India.
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