To promote the cause of education for kids of underprivileged families in India, WD has partnered with The SMILE Foundation.
The company supported a fund-raising initiative – “Ramp for Champs” to sponsor the education of 125 underprivileged kids for a year. The initiative was led by fashion guru Prasad Bidappa and The SMILE Foundation.
“Ramp for Champs” brought together noted Bollywood and TV actors, fashion models, and authors to walk the ramp with children from The SMILE Foundation to raise funds and help fulfil their educational needs.
Khwaja Saifuddin, Senior Sales Director India, Middle East and Turkey, WD, said, “These brilliant kids have the potential to become doctors, scientists, teachers or anything else they set their hearts and minds to. WD is elated to be a part of this initiative and empower these kids to realize their dreams. We have supported The SMILE Foundation in the past for its great community work and we will continue to do so by engaging our partners and consumers for the cause.”
Through this partnership, WD is stressing on the need to contribute towards child education and create a stronger society.
Going forward, WD will also auction some of its products, autographed by prominent Bollywood actors and celebrity personalities. The funds raised through the auction will be handed over to The SMILE Foundation for supporting child education. In addition to this, the company will also promote the same cause among its channel base in major IT hubs and invite partners to bid for the autographed drives.
