"We are bullish about our future prospects and confident about our value proposition" 

By VARINDIA - 2020-11-26

"We are bullish about our future prospects and confident about our value proposition" 

Somesh Misra, VP, Deskera

 

Digital transformation impact customer experience


“Businesses need to approach digital transformation from a ‘people first’ point of view. Customer experience optimization and process optimization must go hand in hand.


The need to transform digitally is typically the outcome of business challenges, uncertain market conditions, and other pain points. Digital transformation can provide both the business and its customer’s shared value and help transform the customer experience. 


SMEs who have always used paper-based manual processes to run their business will find that technology adoption helps them reduce costs, automate business processes, improve workflows, and create better operational efficiencies”.   


Different ways of seamlessly delivering data & insight


“Helping SMEs navigate the digitization journey has always been a key focus for Deskera. This not only helps empower them to ensure business continuity and build a competitive edge but also helps contribute towards economic growth, job creation and productivity, especially when you consider that SMEs are the backbone of most economies in our region.


We have been seeing significant tailwinds since our pivot earlier this year to launch a free business super app and revamped web product – thereby strengthening our all-in-one solution for SMEs.
Currently, 300,000+ business owners run more than USD1 billion in businesses on Deskera.


We launched the free full-featured mobile business app and our new revamped easy to use All-in-one product to help SMEs run every facet of their business seamlessly - from Accounting, Inventory, Attendance, Expenses to Tax Management. The product is fully built in-house, underlining the strength of our engineering team”.


Preparing to get into the phase of next normal


“Apart from launching the super app, we recently undertook a brand refresh and revamped our web offering. This helps us meet the dynamic requirements of small businesses. It’s been a busy year and a positive one for us, considering the situation many companies find themselves in due to the pandemic’s impact.  The pandemic has inadvertently moved an entire segment online and that has helped accelerate our business momentum. Similarly, even in developed markets, the ecosystem is highly fragmented with different solutions for different requirements. Our value proposition for SMEs is an all-in-one solution that gives you everything to run their business – from accounting to payroll, from CRM to inventory management, and from help desk to email marketing – on the web and on mobile. Mobile play is critical for markets such as India, where we have leapfrogged from the PC era to the smartphone revolution. We are bullish about our future prospects and confident about our value proposition and our role in enabling the ecosystem and empowering the next wave of digital businesses”.


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