We made this happen in Latur, let us multiply this success!

For starters, Latur is a small city in Maharashtra. For us, Latur is a success story of GoFrugal STARTERS – The most frugal offering from us which is positioned at Retailers whose only expectation of their POS is to facilitate Billing.

GoFrugal devised a STARTER strategy to help its stakeholders in many ways -
 

• To quench the limited needs and deliver value to single store/small scale Retailers and enable them to taste the benefits of technology at an affordable price
 

• For a Channel Partner to quickly generate revenue by starting bottom-up in an unexplored and unfavourable territory and expand their territories faster through maximizing reach
 

Latur is a successful story of GoFrugal’s STARTER strategy. Courtesy the fine execution by our prominent Channel Partner – Mr. Pravin Narke of Privsoft Computers 

Challenges faced

It all started in 2008. Pravin Narke ventured into Latur as a Channel Partner for GoFrugal. With a new brand name unheard of in the territory, and a market abundant with different local POS vendors who had small market share was a challenge to penetrate the market. GoFrugal STARTER strategy helped him negate this. Pravin had to target single store retailer whose expectation of a POS software is limited to Billing and basic reports. He realised tremendous potential in this segment. He was strongly backed by GoFrugal’s STARTER pack that was a proper fit to the acute needs of the target customer. It also outperformed local competition on the Product features, ease of installation and usage, the Pricing and quality of support provided.

Breaking In 

To break the inhibitions and resistance from Retailers into considering GoFrugal’s POS solutions, Pravin created the buzz in the market by speaking to body members of selective Associations of Industries such as Pharma, Apparel etc. The market was excited with the value GoFrugal solutions offered. Starters helped easy penetration and gain customer trust. It was a gradual and cautious start. Pravin’s territory naturally expanded with more Starter installations. He had an 80% success rate on pitching Starter pack for his target customers. More than 60% of his revenue today is with STARTER installations. Today, most of his business is through referrals and upgradations.

The Way Forward

His dedication in following GoFrugal’s bottom-up approach, coupled with consistency in service delivery, proactive and periodic customer contact has assured him perpetual success. Pravin relished his gains in GoFrugal’s STARTER strategy and managed to thrive in an unfavourable territory and the optimist in him reaped as many as 300+ GoFrugal POS installations. And is still marching forward steadily. It includes 150+ Starter installation across major Industry  vertical like Pharma, Apparel and Footwear, Quick service restaurants, Baby and Toy shops, Book shops, Auto parts shops and for distributors of FMCG. We believe Latur story, as we have named it, can be replicated in many other cities as well Channel Partners from Neighboring cities like Jalna and Parbhani have sought inspiration from Latur and have been successful with the STARTER strategy as well. 

Mr. Pravin Narke dedicates his success -

"GoFrugal and the evolving Retail industry have been my strengths, I sell a GoFrugal product every 5th day. Starter strategy has helped me make a minimum of Rs.50,000 a month and I have increased my team to 3 and have plans of making it to a minimum of 10 if not more. Forecasting the market ahead I am putting my weight behind expanding my territories through the Starter strategy. Associating myself with GoFrugal’s Assured Returns Partner Program has been one of my best decisions. I believed in the product and the value it delivers; just as my Customers also do.”

Kumar Vembu, Founder and CEO – GoFrugal has this to say -

 "GoFrugal’s Assured Returns Partner Program offers a route map to efficiently tap on the ever evolving, hugely potential Retail industry. Building upon domain knowledge and acquiring business management skill promises consistent revenue. Traders today, have acknowledged the benefits of technology to their business and are even seeking out for knowledge partners to ensure their business growth. I am very happy for Privsoft Computers and Mr. Pravin Narke for consistent efforts in the last 7 years and emerging as the leading knowledge partner in Latur. Such partnerships deliver best in technology to customers and enable GoFrugal expand its presence. GoFrugal looks forward to signing up long term, mutually beneficial relationship with Partners and Customers”