Yahoo! has roped in David Beckham to feature exclusively as part of the company's unrivalled sports coverage. This partnership will bring together Yahoo! and the iconic footballer offering exclusive content on the social platform for Yahoo!'s coverage of the World Cup and the 2010/11 football season.
"Yahoo! has a true relationship with fans and is an online leader in sports content across the globe," said David Beckham. "Yahoo will allow me to interact one on one with as many football fans as possible talking about the game I love."
Beckham will also be featured in the second phase of Yahoo!'s global integrated marketing campaign throughout the duration of the World Cup in select markets. The campaign focusses on showcasing specific products, services, and experiences that users can find only on Yahoo!.
The partnership will include David Beckham featuring within Yahoo! Sport's coverage of the World Cup, where Beckham will share his thoughts and his experience on playing and scoring in three consecutive tournaments. Football will also have the opportunity to directly connect to David Beckham and ask him questions through various Yahoo! channels, including Yahoo! Answers, Y!Mail and Y!Messenger.
