YouTube has unveiled the Hype feature that lets creators gain more traction and reach the Leaderboard, available in India. Google India in a blog post said that with the feature, creators now have the ability to “Hype” their videos, and it will help creators get discovered, as “reaching new viewers can be a hurdle”.
The feature will appear just below the Like button of videos posted by YouTubers.
Users can Hype a video posted by a creator only in the first seven days after the video is published. Only three videos can be hyped per week for free. When a video is hyped, it receives points. The more the number of “Hypes” the creator’s video gets, the higher it will climb on the Leaderboard of the top 100 hyped videos.
Higher the rank, greater is the chance of the video being featured on the YouTube homepage. The Top 100 Hyped Videos tab will appear under the Explore section on YouTube.
When viewers Hype a creator, bonus points are automatically provided for rising creators based on their number of followers. The fewer the subscribers, the higher the benefit, enabling smaller creators to obtain more traction on their content.
“We want to make sure everyone has a fair opportunity at the limelight. In just the first four weeks of our beta tests for Hype in Turkey, Taiwan, and Brazil, users hyped over 5 million times over more than 50,000 unique channels,” Google said.
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