Zoom commits to cultivating a mutually beneficial ecosystem for partners

VISHAL AMIN
CHANNEL HEAD - INDIA & SAARC REGION, ZOOM

“Zoom's channel policies strives to balance corporate strategy with partner needs across five key areas - Strategic Alignment (supporting Zoom's strategy while enabling partner success and market flexibility), Partner Enablement (quality training, resource allocation for high performers and emerging partners, scalable technical support), Revenue Models  (performance- based commissions, deal protection, competitive pricing), Market Adaptation (geographic, vertical, and competitive differentiation), and Policy Evolution (regular reviews, feedback mechanisms, agile adjustments).

Effective management requires ongoing, transparent dialogue between Zoom and its partners to achieve corporate goals and foster a thriving ecosystem.

UNLOCKING NEW OPPORTUNITIES AND REVENUE STREAMS

Partners help unlock new markets and revenue streams by leveraging Zoom’s AI-first work platform, the enhanced Zoom Up Partner Program, and the Zoom Up Services Program, to expand their offerings and deliver exceptional value to customers. By embracing Zoom’s innovative solutions, partners can serve new customer segments and scale their business in both established and emerging markets. Through the Zoom Up program, partners gain access to enhanced quoting and ordering tools, streamlined deal registration, and automation that allows them to transact efficiently and reach customers faster at scale. These initiatives remove barriers, simplify doing business, and provide opportunities to capture higher-margin services and recurring revenue. The Zoom Up Services Program is specifically designed to empower partners to deliver differentiated, world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs across the Zoom platform. Through specialized enablement and hands-on training, partners can unlock revenue growth opportunities, create differentiation in the market, and deliver exceptional solutions and support to their customers.”