Zoom enables partners to unlock new revenue streams and deliver greater value to customers
2024-12-05
Vishal Amin
Channel Head, India & SAARC Region, Zoom Video Communications
The Zoom Up partner program is designed to foster deep, collaborative partnerships with partners. As more partners advance through the Zoom Up program, it shows they are increasingly investing in building a business around Zoom, with expertise in training, competencies, and qualifications to sell and deliver specific products and services.
Channel-friendly policies are critical to driving corporate business in India, where the partner ecosystem plays a significant role in market expansion and customer acquisition.
“At Zoom, we recognize that partners are an essential extension of our business,” says Vishal Amin, Channel Head, India & SAARC Region, Zoom Video Communications. “Our partner-first mindset is the foundation of our channel expansion strategy, enabling us to enhance the collective strength of our partners as we go to market with solutions, such as Zoom Workplace, our AI-first work platform with Zoom AI Companion.”
In India, where local expertise and strong customer relationships are key to business success, Zoom’s approach ensures that partners can confidently take its offerings to market. This drives increased pipeline generation, channel-driven revenue, and customer satisfaction, helping businesses achieve their digital transformation goals through seamless collaboration.
KEY ELEMENTS OF A CHANNEL POLICY
A channel-friendly policy should prioritize simplicity, support, and growth opportunities for partners.
“At Zoom, we believe in equipping our partners with the right tools, resources, and incentives to help them succeed while streamlining processes like onboarding, deal registration, and quoting. Our platform’s expansion is driven by AI capabilities, which not only provide growth potential but also help partners tap into new and emerging markets,” explains Vishal.
Additionally, Zoom is also committed to driving professional services and partner-delivered support contracts. By investing in these areas, it enables partners to unlock new revenue streams while delivering greater value to customers. Programs like the Zoom Up Partner Program offer enhanced rewards, such as deal registration kickers and practice-level rebates, ensuring partners are rewarded for their investments. Together, these elements form the foundation of a channel policy that helps partners grow and thrive in today’s competitive landscape.
Zoom’s channel partner policies have been crucial in driving Zoom’s success in the Indian market by enabling strong partnerships and expanding its reach. It streamlines onboarding, simplifies deal registration, and enhances quoting tools, making it easier for partners to bring Zoom’s solutions to market.
Zoom is also continuously expanding its partner and customer base by onboarding notable partners in India such as Rahi Systems, Tata Teleservices, Savex Technologies, TechUnited Solutions, and Inflow Technologies for the SAARC region. The Zoom Up program further incentivizes partners with rewards such as deal registration kickers and practice-level rebates.
“By aligning our policies with the needs of the Indian market and investing in our partner ecosystem, we create opportunities for both Zoom and our partners to thrive together, contributing significantly to Zoom's growth in India,” concludes Vishal.
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