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Redington adopts a customer centric approach while aiming for more growth
P S Neogi Joint COO Redington 2018 - a year of growth In the year 2018, Redington is in the process of transitioning from a Value Added Distribut…
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Innovation and Disruption forms the core of Sterlite Tech's brand positioning
Manish Sinha CMO - Sterlite Tech Brand Positioning vs. Marketing Tactics Sterlite’s brand positioning is driven by our purpose. We are here…
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Going Paperless is the new mantra for Xerox
Balaji Rajagopalan Executive Director Technology, Channels & International Distributor Operations Xerox Brand Positioning vs. Marketing Tactics X…
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Vodafone Business Services continues to drive customer engagement through digital technologies
Brand Positioning vs. Marketing Tactics Customer is at the center of Vodafone Business Services’ brand strategy, and we take pride in indus…
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TP-Link believes in bringing out future proof products into the market
Brand Positioning vs. Marketing Tactics TP-Link has always been a step ahead in terms of innovation and technology. In this dense market, TP-Link…
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Trend Micro committed to providing cutting-edge security to a connected world
Brand Positioning vs. Marketing Tactics Trend Micro has maintained a leadership position in the industry for nearly three decades. Companies and…
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Connecting the World with the Power of Technology
Brand Positioning vs. Marketing Tactics Each brand is unique in the way they position themselves. At Tech Data we choose to focus on our strength…
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TCIL building a digital infrastructure for a New India
A Seshagiri Rao Chairman and Managing Director - Telecommunications Consultants India Ltd (TCIL) Vision of CMD TCIL shall move up the value chain…
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Supertron Electronics successful in carving its niche in the competitive IT market
V. K. Bhandari Chairman Supertron Electronics Pvt. Ltd. Brand Positioning vs. Marketing Tactics With a wide and deep network of 11, 000 retailers…
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Sophos striving to make security simple for its customers
Sunil Sharma Managing Director Sales Sophos India & SAARC Brand Positioning vs. Marketing Tactics Sophos maintains a single brand promise - secur…
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SonicWall delivers automated breach prevention through product innovation
Brand Positioning vs. Marketing Tactics The SonicWall “creatures” are unlike anything the market has seen before. They are unique, po…
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Protecting Information the Last Mile with Innovative Data-Centric Security
Best of Breed Data-centric Security In this digital era, where organizations are collaborating externally more than ever before using a variety o…
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Seagate addressing rising surveillance demands withsmart, safe storage solutions
Brand Positioning vs. Marketing Tactics The year 2017 has been good for Seagate in terms of new products that were launched such as the 12TB Iron…
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