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A strong marketing mix determines the maximum return on investments for Dell
The success mantra of Dell EMC in 2016-17 has been hinged around 4 key pillars - * A strong and experienced team with a positive and open attitud…
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McAfee constantly tries to simplify cyber security for a wider audience acceptance
McAfee’s focus as one of the largest pure play cybersecurity players has been to be torch bearers for the industry. “We have been lea…
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Lenovo makes use of data and analysis to enhance customer experience
Bhaskar Choudhuri Director- Marketing, Lenovo India Data empowers marketers and gives organizations power during pointy business discussions. &ld…
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LG strives to become the most preferred brand for Indian customers
2017 is a milestone for LG Electronics in India. It marks the celebration of its 20th anniversary in the country. LG has always stuck the right c…
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Effective and Free- Flowing Communication with the Employees – A responsibility of CEOs
Communication is an essential strategy to shape business trajectory and thereby, an integral aspect of an organisation. A good communication at a…
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SAS analytics solution tries to deliver tremendous value to customers
In today’s age of the ‘always on’ customer, CMOs need to be comfortable in operating in a data-driven, customer- centric, multi…
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NVIDIA continues to push the curve for developing world-class products
When NVIDIA invented the GPU in 1999, it caused a paradigm shift in the computer industry. To help developers learn what was possible in an emerg…
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A newly designed partner program to define the future growth of Dell EMC
A merger does not only mean a union of two companies but also the amalgamation of channel partners, who make the path easier towards success for…
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Has the Last Word Been Spoken About Privacy?
Asoke K. Laha President & MD Interra IT The recent Indian Supreme Court’s decision on the right to privacy, by any standard, is an epoch-ma…
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India sooner to become factory of the world thanks to the Brand "Make in India"
S Mohini Ratna Editor VARINDIA With 1.9 billion devices expected to get connected in India alone by 2023, the Indian IoT market is forecasted to…
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IT Monitoring: It’s All about Empowering Your Team
Looking at any organization today, one sees hard-working group of individuals tasked with the near impossible- that being navigating an increasin…
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5 Crucial Steps to Create the Perfect UX Design
Digital transformation of an idea to a technology solution is more than just resizing content to display on different screens. The content must b…
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Best Practices on Email Marketing
It is easy to confuse me with a spammer when you hear about the rate of success I’ve had. To be honest, all the success I’ve had is t…
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