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Is Technology Changing the Healthcare Industry?
The advancement of technology in medicine has been stupendous over the years directly impacting the health of the individuals. The average age of…
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Introduction of VAT in Gulf Cooperation Council & Impact on Indian ICT Industry
Value Added Tax (VAT) is expected to be introduced in the six countries - Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirate…
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Insider Threats and its Impact on Data Security
Today, organizations around the globe are well aware of the consequences associated with data breaches. Sensitive data that ends up in the wrong…
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The ‘channel first’ strategy has helped Sophos grow faster than its contemporaries
Matt Fairbanks, Chief Marketing Officer, Sophos Sophos has grown both its network and its endpoint business faster than the market growth during…
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Western Digital is driving the digitalization wave in the entertainment industry  Â
Kinny Nayyar Marketing Head - India & South Asia, Western Digital Corporation Western Digital believes that the customer is the king and brands t…
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Cloudera helps customers gain valuable insights from the large volumes of data
There has been a huge shift seen in organizations’ business strategies of late. Before, it was clear that businesses focused on enhancing t…
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Moving its customers safely to the digital space is the main focus for Fujitsu
Fujitsu had its share of achievements during the year 2-16-17 and success has been mainly due to following reasons - * Fujitsu aligned closely wi…
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Symantec provides security technologies built for the cloud-based environment
We are living in the cloud generation powered by a fundamental shift in the way enterprises, employees and customers use technology - a time when…
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Acer strives to deliver customer experience by simplifying technology to them
A great marketer knows that his job doesn’t end at just acquiring customers. CMOs need to do give an engaging brand experience right from p…
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Ricoh sees itself as an emerging player in the cloud application areaÂ
Yuki Uchida VP & CMO - Ricoh India Ltd. To acquire customers, the first thing is to know the requirement of the market and the consumer. You then…
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Kingston considers understanding his audience as its key trait
Kingston has transformed from being a small garage store in 1987 to become a multi-billion dollar conglomerate. The 30 Year journey has been rath…
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Digital and marketing analytics is an important component at Netmagic
Prasenjit Roy Senior VP & CMO – Netmagic (An NTT Communications Company) With the growing number of tools available to aid marketers in und…
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D-Link fosters a cordial relationship with both its customers and partners  Â
Anoop Jarial VP – Product Marketing, D-Link (India) While acquiring customer is an important aspect of business, engaging with them on a re…
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