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Ricoh sees itself as an emerging player in the cloud application area 

Yuki Uchida
VP & CMO - Ricoh India Ltd.

To acquire customers, the first thing is to know the requirement of the market and the consumer. You then need to create value for the consumer through innovative offerings that fosters a virtuous cycle of improvement.

“In the past year we focused at capitalizing on new cloud and collaboration capabilities to power digital transformation projects,” says Yuki Uchida, VP & CMO - Ricoh India Ltd. “Our strategy was to respond to changing market conditions and customer needs through secure access to apps, data from any device or in the cloud and streamline complex workflows with the help of advanced document management platform.”

During 2016, Ricoh had put development focus on bringing new user experience in its cloud application, RicohDocs 3.0, an office automation platform that enables users to manage all unstructured content & automate all business processes with absolute ease. “At the same time, we listened to various customer needs and brought many business process workflows such as Expense Reporting, Travel Authorization, etc. incorporated into the application. Ricoh will keep focusing on delivering the easy-to-use and effective solutions for customer needs,” says Yuki.

He further continues, “Ricoh is well known name when it comes to imaging solution and IT services. But we still need a long way to go to position ourselves as a leader in cloud application area. With our new business proposition, ‘Empowering Digital Workplace’, we will improve workplace by using innovative technologies & services hence enabling individuals to work smarter. We will continue focus on the user experience and effective and efficient workflow, which save both time and money for the customers. Once we develop the workflow, we will release it as packaged solution for the customers who require the similar needs to widen our application coverage and customer base.”

On the topic of digitization, Yuki opines that in this era, enterprises need to transform their existing business processes and models. They are looking for the right partners and service providers who can help them easily adapt to the change and harness the power of innovative technologies like IoT, cloud, mobility, big data, unified communications, etc. The success of the partnership and the customers is rooted in factors like increased productivity and business efficiency, enhanced customer experience and engagement, managing security threats and drive revenue and growth across geographies.