As per a recent update, Verisign has revealed key findings of it latest report ‘State of Small Business Online : Perspective from Small Businesses in India with an Online Presence.
The key features of the report has highlighted that websites are online presence of choice. The report finds that 57% use a company website as their primary online presence. Globally, that number is 72% ; 21% would choose a .net domain name if their preferred extension wasn’t available; 62% created a company website because it makes them look more credible; 74% prefer a .com domain name for their company website and 73% would recommend investment in a website to other small companies in their industry.
Many don’t realize there are other ways to use a domain name apart from building a website. 93% of those using branded email say it makes them look more credible. Of the 43% not using branded email, only about one-third knew it was an option even if they didn’t have a website whereas 55% were aware that they could point a domain name to an online presence hosted by another service, like a social media site.
Other trends from the report show that 47% use social media as a part of their company’s marketing mix, 64% have staff dedicated to digital marketing efforts and 23% have a mobile version of their site. Globally, that number is 21%.
