Acer Builds a Resilient Partner Network Through Profitability and Sustainability

Sanjeev Mehtani 
Chief Sales Officer, Acer India

 

“At Acer, we believe that partner profitability and sustainability are fundamental to building a strong and resilient channel ecosystem. Our approach focuses on providing consistent business support, ensuring inventory availability, offering financing options, and enabling partners to leverage our diverse product portfolio.
Our focus is on building long-term, mutually beneficial relationships by helping partners improve operational efficiency, tap into emerging opportunities, and sustain business growth. By aligning our efforts with partner needs and evolving market dynamics, we aim to create an ecosystem that supports profitability, business continuity, and shared success.

STRENGTHENING PARTNER TRUST
We strengthen partner trust through transparent communication, consistent engagement, and a fair, collaborative approach to business. We work closely with our channel partners to understand market requirements, support their business needs, and ensure clarity in our processes. Our focus on channel enablement, inventory support, and sustainable partner profitability helps build long-term relationships. By fostering accountability and mutual trust, we aim to create an ecosystem where partners feel confident investing in and growing their business with Acer.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
Our partner-friendly approach is built on creating long-term, mutually beneficial relationships with our channel ecosystem. We focus on enabling partners through the right product portfolio, timely inventory support, financing options, market development initiatives, and consistent engagement. By strengthening partner capabilities, supporting profitability, and expanding our reach across markets, including Tier II and Tier III cities, we aim to help our partners grow sustainably while delivering greater value to customers.

CHANNEL STRATEGY FOR 2027
Our channel strategy for 2027 will focus on strengthening partner relationships, expanding market reach, and creating sustainable growth opportunities across India. We will continue to enable our partners through a strong product portfolio, inventory support, financing options and market development initiatives. Expanding our presence in Tier II and Tier III markets through exclusive brand outlets and an omnichannel approach will remain important. We will also focus on improving partner profitability, enhancing customer engagement, and ensuring that our channel ecosystem is equipped to address evolving consumer and enterprise needs.”