Acer enters the smartphone market in India

 

 

Acer has officially entered the competitive Indian smartphone market with the launch of its new “Super ZX” series, introducing two Android phones: the Super ZX and the Super ZX Pro. Designed to appeal to different segments, the Super ZX targets budget buyers in the sub-₹15,000 range, while the Super ZX Pro aims to challenge flagship devices with premium features at a mid-range price.

Both Acer smartphones bring exciting specifications to the table. The Super ZX features a large 6.78-inch FHD+ display with a smooth 120Hz refresh rate, ensuring a vibrant viewing experience. It is powered by the MediaTek 6300 processor and boasts a triple rear camera setup, headlined by a 64MP Sony LYTIA sensor. The phone also supports 33W fast charging, which adds to its appeal among users looking for quick power boosts during the day. With multiple RAM and storage configurations, and three stylish colour options, Acer aims to stand out in the crowded Android phones 2025 segment.

Meanwhile, the Super ZX Pro comes packed with high-end features that position it as a "flagship killer"—a term used for mid-priced phones that offer top-tier performance. While full specifications of the Pro variant are yet to be revealed, early indications suggest that it will cater to power users seeking value-packed premium smartphones.

The smartphones are launched by Indkal Technologies under the Acer brand in India. Anand Dubey, CEO of Indkal Technologies, said, "Both phones are going to be leaders in camera technology and sensors and also will be the fastest in their respective price points. We have also ensured that the products are built and tested for the India market making the usage even more nimble and effective."

With this move, Acer joins a fiercely competitive mobile market in India, taking on well-established brands by offering feature-rich devices at attractive price points. The company’s entry marks a renewed push into mobile hardware, and it is expected that Acer will continue expanding its Acer smartphone specs portfolio throughout 2025.

Given Acer’s reputation in the tech world and strong distribution channels, industry experts are optimistic about its performance in the Indian mobile market. As the demand for reliable, affordable Android devices grows, Acer’s new offerings are likely to attract both tech-savvy and budget-conscious users alike.