Acumen Business Consulting introduces Internal Conviction Profiler (ICP) that can capture gaps in the conviction level of employees with regard to any product’s/service’s value proposition.
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Acumen’s ICP will help to identify beliefs that are driving the actions of employees and understand his/her "perception" about the product or service rendered by the brand. Based on a rigorous qualitative process, the Acumen team will customize the ICP questionnaire to cover the finer nuances of the business.
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Tanveer Shaikh, Principal Consultant, Acumen, said, “Throughout our engagements, we have observed that while organizations invest on skill-based interventions to motivate their sales and operations teams, they seldom realize the most critical element- the employee’s conviction in the making, selling and endorsement of the product/service. ICP is a powerful mechanism to identify existing gaps in the brand proposition and employee conviction, thereby helping you to further build revenues and strengthen customer satisfaction.”
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The ICP report will provide clear pointers towards the areas where criticalities are mismatched, conviction levels are dangerously low and internal processes need to be revamped.
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