ADI Retail Systems partners with Hyera Software
ADI Retail Systems, in association with Hyera Software & Advance Research (Italy), has launched the CUSTOMER INSIGHT TECHNOLOGY – a one-of-a-kind buyer behaviour analysis technology that has the potential to reshape the contours of retail sector in India. The technology that is a unique blend of software and hardware will create in-house data for retail brands to know their customer better. The metrics used in the same will actually allow the retailer to sneak inside the head of its buyer, thus enabling him to offer customized sales practices. The wide plethora of products not only measure customer’s footfall vis-a-vis conversions with 99% accuracy, but also measures customer's gender, age, and emotional response towards specific store areas or products. With the help of Hyera Software technology, ADI aims to continuously strive to set benchmarks in the domain of retail displays.
Anuj Raheja, Business Director, Global Operations, ADI Retail Systems, said, “It is a proud moment for us at ADI Retail systems to associate with Hyera Software & Advance Research. Customer conversion rates have always been paramount to us and we continually evolve our services to suit their changing needs and expectations. Having attained success in India, especially with our bespoke retail design solutions, we have become aggressive in the international markets as well. As per the industry report, India’s retail analytics market is likely to touch 1 billion dollars in 2015. This partnership will bring state-ofthe-art retailing technology to cater the growing Indian retail market.”
Luca Anastasia, CEO, Hyera Software & Advance Research, said, “We are honoured to have ADI Retail Systems as our exclusive partners for India. The idea of the technology collaboration germinated from the need to connect with retailers of India to experience the new and revolutionary technology in the retail sector which will help them to grow and boost their revenue. The technology will offer to a far greater audience as well as create a new breed of retailing system in the country. All our innovations till date have revolved around measurement and analysis of customer behavioural patterns and we are sure that this partnership will lay the foundation for an unprecedented data analysis in the Indian retail sector.”
Hyera technologies’ applicability spans from retail brands to large format malls to parking management and even petrol pumps. Currently, the ?technology has largely been? used in Europe and USA. This association will leverage the strengths of both companies to bring to ADI Retail Systems customers a comprehensive suite of retail software designed to enhance conversion rates. These products would be exclusively available in India through ADI Retail Systems.