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Adobe convenes Summit 2017 to redefine Customer Experience

Adobe has organized Summit 2017 with 12,000 attendees. It has announced Experience Cloud to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, Adobe’s underlying, cross-cloud architecture that unifies content and data. The company has also announced new developer tools and partner integrations as well as new intelligence features for enterprises powered by Adobe Sensei. 

Adobe has introduced new enhancements to its Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data. The key updates include new Sensei capabilities for enterprise customers as well as new tools and partner integrations available through Adobe I/O, Adobe’s cross-cloud developer portal. In addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala, SapientRazorfish and others announced new Adobe Experience Cloud integrations, now available on Adobe Exchange.

Adobe Sensei, the intelligence layer in the Adobe Cloud Platform, offers customers a unified AI and machine learning framework as well as intelligent services. Adobe has released new Sensei capabilities for the enterprise, including Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis.

Adobe and Microsoft have announced availability of their first set of joint solutions designed to help enterprises transform their customer experiences. Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud.