Adobe has launched "I Am The New Creative" social campaign that honours the new-age creative professional and their unique contribution to the arts across the Asia-Pacific region. The campaign stems from the premise that the evolution of technology has supported the rise of a new genre of artists.
The campaign will recognize exceptional artists from across the region and feature them across Adobe’s social properties in the following months. Additionally they will share their experiences, their passions, inspirations and challenges at events, webinars across the region.
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Commenting on the campaign Umang Bedi, Managing Director, South Asia, Adobe Systems said, "'I Am The New Creative' campaign is one way for us at Adobe to recognize the amazing work being done by these creative professionals. We often get to see an artists’ work but very rarely do they personally come forward into the limelight. This campaign infuses the artist and his or her art and turns the spotlight on the ‘new creative’ in them."
Global artists featured in the campaign globally include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta.
